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Our team is excited to start brainstorming ideas for your website and marketing campaign. Contact us with the form below to schedule your free initial consultation to chat with a creation expert, inspire ideas, and learn how our process works. Don't hesitate to send us other inquiries as well! Someone will be in touch in 1-3 business days to answer your questions and get you started.

¿Quién es Fabián?

Con más de 20 años de experiencia laboral Fabián comienza muy temprano en Servicio al Cliente, pasando por diferentes cadenas de restaurantes y bares, después continua su aventura por Alemania, laborando en diferentes áreas de Servicio al Cliente en aquella cultura tan exigente. De regreso a México retoma su carrera laboral, colaborando en empresas como Restaurantes Vips, Mexicana de Aviación, Aeromexico, Hewlett Packard, Panduit y Direct Pack. Como líder de equipos de Servicio al Cliente Fabián ha desarrollado, implementado y monitoreado estrategias y herramientas enfocadas a la conservacion del cliente, logrando a través de sus equipos un alto índice de satisfacción y retención de los clientes. 

Our top values are innovation and collaboration. We know that if we aren't creating new ideas, we'll get left behind. We also know that when our entire team works together with yours, new ideas flow abound. Living and breathing these values has made us one of the top marketing agencies in the game. That's our promise to you.

Biografía

Fabián es un obsesionado por el excelente servicio al cliente, capacitador, asesor, certificado por el Estándar de Competencia EC0217 por parte de CONOCER para la impartición de cursos de formación del capital humano de manera presencial grupal. Sus cursos están registrados ante la Secretaría del Trabajo y Previsión Social. También certificado como Entrenador en Servicio al Cliente por el Service Quality Institute donde adquiere metodologías estructuradas para construir una Cultura de Servicio en las organizaciones.

Como parte de su formación académica cuenta con una maestría por el ITESO, un diplomado de manejo de proyectos PMI por el mismo instituto y un diplomado de habilidades gerenciales por el TEC campus GDL. 


Our Process

Change Agent works a little different than most marketing agencies. You don't start by buying a plan and then we throw basic content at you.  

We begin with a free initial analysis and consultation to determine where your business is today. From there, we'll brainstorm 3-5 potential website and marketing strategies, customized to you and your needs. These plans include both digital applications and human services, as well as projected KPIs and results.  

We'll then work with you to select which plan will be the most beneficial for your budget, timeline, and goals. Then, we assemble your team and start implementing- while you sit back and relax. 

Long story short...

The job isn't done until you're seeing the promised results. We believe so deeply in our change agents that if you're not happy with the results, you don't pay. So what's the harm in trying a new way to marketing?

Let's work together

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Where digital & strategy meet.

Change Agent is a full-service digital agency working with Fortune 500 companies and local entrepreneurs for over 25 years. 

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¿Cómo te podemos ayudar?

We have a team of over 20 specialists waiting to work on the next big thing.

Escuchamos necesidades y áreas de oportunidad

Primero charlamos acerca de tus problemas y necesidades. Aquí definiremos las áreas de oportunidad y problemas a atacar.

Se establece el grupo de personas 

Juntos discutimos acerca del público objetivo y necesidades de aprendizaje, después llegamos a un acuerdo sobre los temas a tratar.

Agendamos horario del curso de acuerdo a tus tiempos

Establecemos un horario y fecha para la capacitación con objetivos claros a alcanzar.

Let's redefine the future of digital.

The internet can feel like the wild wild west sometimes. Fads come and go, and it can be nearly impossible to keep up with what's current, important, and relevant online – especially when it comes to your business.

Change Agent takes the guesswork out of digital for companes of all sizes. Think of us as an in-house digital team that doesn't take up any of your office space.

LET'S TALK

From the blog

Designing for Mobile

Odds are, you have a smartphone. Your customers most likely do too. Is your experience optimized fo mobile?

Creating Ads That Work

A few tips and tricks that we use when creating content, finding audiences, and converting clicks to cash with digital ads.

Meet your new team.

Let's hop on a quick, free call and talk about you, your ideas, and opportunities.

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5 Small Business Website Tips You Can’t Afford to Ignore

Madeline Carpenter

La Curva del Olvido

A menudo tenemos que revisar y practicar lo aprendido por tal de mantenerlo, o de lo contrario se termina desvaneciendo. ¿A dondé te envíamos el documento completo?

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Need Some Help Getting Your Small Business Online?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

1 – Start with preparing a website strategy

Any successful small business website has one commonality: a well thought through strategy. With a plan in place, you’re teed off for success when it comes to supporting lead generation goals. Your website plan should answer the following ten questions:

  • Who is your audience?
  • What is your website’s goal or goals? (Rank and prioritize them!)
  • What functionality will your website have? (what’s critical and what’s a ‘nice to have’?)
  • What information do you need/want to give website visitors? 

2 – Set a clear page hierarchy

After you have developed the overall goals and a blueprint with tips on creating a website for your business, the next step is making it easy for website visitors to find content. To do this, make sure your page hierarchy is clear.

Social Media Today suggests bucketing your content by theme and importance. Try physically drawing a plan as you create a high-level outline. Most people freeze up at this point so it’s important to visualize your website structure!

3 – Keep it (so so) simple

Simple design and text are essential to an effective small business website. An overly complicated website doesn’t convert. Too many page elements lead to website visitor confusion.

So, long story short, uncluttered visuals and text have the most significant impact on your audience. And, while we’re on the subject of simplicity, keeping your color scheme minimal is key, too. Two to three colors is all you need to make an impact.

Be pragmatic in your color selection and fortify the use of white space within your small business website design. 

“This is not the time to show off your design acumen, with lots of distracting sounds and lights on the site and every icon known to web-kind,” says Nationwide.  

4 – Maintain well-defined calls to action

As a small business, you don’t need to be coy, Roy. Clearly state what you want people to do.

Use phrases like, “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today.” After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! Your lead forms should be prominent and enticing as well.

5 – Make your design responsive

Did you know 90% of small business websites don’t keep the smaller devices’ screen size in mind when creating websites? And around 30% of all website traffic is mobile. 

Before publishing anything on the web, always consider desktop and mobile devices. “Having a site that isn’t mobile optimized can drive away customers, hurt your SEO and look unprofessional,” notes Small Business Trends writer Ann Pilon. 

The finale: last tidbits on small business website tips

So there you have it… we hope these 5 tips for building an effective business website were consumable and prompt action as you embark on creating your small business website. 

About The Author

Madeline Carpenter is the founder of Market ‘Til You Make It. When she’s not serving her clients, she geeks out on board games, cider, and challenging her friends to top her awesome karaoke skills. She calls Bloomington, Minnesota home.

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